Press: “DFB Bets on German Wine”

VIP guests can once again look forward to an exclusive selection of wines from German wine-growing regions (see PDF below) at home matches of the German Football Association (DFB) this season, according to reports in publications such as the Allgemeine Zeitung Mainz (May 6, 2026, p. 10).

From over 300 submitted wines, a total of 20 wines were selected in October 2025 through several blind tasting rounds. These have been served since October 2025 in the VIP areas at home games of the women’s and men’s national teams, the men’s U21 team, and at the two DFB Cup finals in Cologne and Berlin. The current selection includes four red wines, four rosé wines, eight white wines, two sparkling wines, and two non-alcoholic options from seven of Germany’s 13 wine regions. The two largest wine regions, Rheinhessen and the Palatinate, are particularly well represented with a total of eleven wines.

Personal Interaction and Image Building

For the first time this season, winemakers are personally providing expert guidance at the wine and sparkling wine bars during select national team matches. This fosters direct contact between guests and producers—a special opportunity to get to know the wines through direct interaction with the people who make them.

“The diverse selection of German wines in the DFB’s VIP areas contributes significantly to shaping Germany’s image as a wine-producing nation and offers soccer fans an excellent opportunity to discover high-quality local wines,” emphasizes DWI Managing Director Melanie Broyé-Engelkes.

Successful partnership since 2006

The DFB has been featuring wines from German wine-growing regions at its matches since 2006. The successful partnership with the DWI has been in place for just as long. Part of the new selection will make its debut on October 10 at the men’s national team’s home match against Luxembourg in Sinsheim.

DFB product range 2025-2027

RED WINE

»CH« RED CUVÉE DEER
Large antlers
Christian Hirsch Wines
Württemberg

HERZ+HAND red wine cuvée
Espenhof Winery - Nico Espenschied
Rheinhessen

DAS DUELL red wine cuvée
Réserve
Wine & sparkling wine estate Ernst Weisbrodt
Pfalz

Pinot Noir
Winery Chat Sauvage
Rheingau

ROSÉ

Rosé d'une Nuit
Winery Peth-Wetz
Rheinhessen

Spätburgunder Rosé
Winery Josef Walz
Baden

Three Bären Rosé
Winery Ernst & Adolf Behringer
Baden

Rosé
Stenner Winery
Rheinhessen

WHITE WINE

Grauburgunder
Winery Bäder
Rheinhessen

Grauburgunder
Gregor Meyle
Pfalz

Grauburgunder
Eichstetter Herrenbuck
Friedrich Kiefer Winery
Baden

Grauburgunder
Steinmühle winery
Rheinhessen

Riesling
Oestrich
Bickelmaier Winery
Rheingau

Riesling
Bopparder Hamm
Winery Matthias Müller
Mittelrhein

Sauvignon Blanc
STRAIGHT
Winery Krämer
Rheinhessen

Sauvignon Blanc
Winery Werner Anselmann
Pfalz

ALCOHOL-FREE

Comma nix* Secco pink
Alcohol-free
Frank & Free
Winery Baldauf
Franken

KERNLOS!
Alcohol-free      
Kern wines
Württemberg
 

SPARKLING WINE

Sauvignon Blanc brut
Méthode Rurale
German Wine Gate
Pfalz

Pinot Blanc brut
Traditionslinie
Strauch sparkling wine manufactory
Rheinhessen