Wines of Germany starts series of worldwide events

For the wine trade and gastronomy in the export markets, the DWI campaign weeks in conjunction with importers, retailers, restaurateurs and producers are a popular measure to draw attention to German wines. A series of events promotes the image and sales of German wines.

Overview of worldwide DWI campaign weeks

• Finnland:             Mai  12th – 24th 2025 - Riesling Weeks
• Schweden:          Mai 19th  – June 1st 2025 - Riesling Weeks
• Polen:                  June 1st – 30th 2025 - Riesling Weeks
• Schweiz:              June 12th – 21st 2025 - Taste.Love.Riesling
• Japan:                  July 1st – 31st 2025 - German Wine Weeks
• Großbritannien:  July 1st – 31st 2025 -  31 Days of German Wine
• China:                  Juliy 1st  – August 31st 2025 - Summer of Riesling
• Finnland:             Okcober 20th – 25th 2025 - Pinot Noir Week

The grape variety Riesling is closely connected with Germany - and an eye-catcher vor the event series. However, the entire range of grape varieties and wine styles is being presented. The events help to promote the image and sales of German varietal wines. The events are tailored to the different requirements of each market. The campaign periods range from one week to two months, such as in China.

Get to know producers personally

The popularity of the international table presentations organized by the DWI with producers and importers remains unbroken after many years. They are another important instrument for expanding the market position of German wines in foreign markets. The multipliers from the trade, gastronomy and media repeatedly praise the opportunity to get to know the producers personally.

International table presentations (trade fair participations)

• 26.02.2025: The Others, Oslo/Norwegen - booked out
• 03.04.2025: Riesling & Co., Warsaw/Poland - booked out
• 18.05.2025: Riesling & Co., Hangzhou/China - booked out
• 20.05.2025: Riesling & Co., Beijing/China - booked out
• 22.05.2025: Riesling & Co., Prague/ Czech Republik - booked out
• 18.06.2025: Riesling & Co., Guangzhou / China - booked out
• 20.06.2025: Riesling & Co., Xiamen / China - booked out
• 23.06.2025: Riesling & Co., Utrecht / The Netherlands - booked out