German wineries at the Hong Kong International Wine & Spirits Fair 2024

11.10.24

The German wine industry is gearing up for a strong show at the upcoming Hong Kong International Wine & Spirits Fair, taking place from November 7-9, 2024, at the Hong Kong Convention and Exhibition Centre. This premier event serves as a vital platform for international businesses to promote their wine products in the thriving Asian market.

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Hongkong Wine & Spirits Fair - Wines of Germany im deutschen Pavillon
Hongkong Wine & Spirits Fair - Wines of Germany im deutschen Pavillon

Highlights in the German pavilion

The German Pavilion, organized by the Federal Ministry of Food and Agriculture (BMEL), will feature 13 exhibitors showcasing the finest German wines. This collective presentation underscores Germany's commitment to expanding its presence in the Asian wine market.

Hong Kong as a Gateway serves as a strategic entry point for German wines into the diverse and rapidly growing Asian market. As the fair approaches, German wineries are poised to leverage this opportunity to strengthen their position in the Asian market, showcasing the quality and diversity of German wines to a discerning international audience.

Guided tastings

The German Wine Institute (Wines of Germany) will host an engaging program at Hall 3E, Booth A18, featuring sessions on new trends, wine classification, and specific varietals like Spätburgunder (Pinot Noir) and Riesling. These 30-minute sessions, led by certified German wine educator Corinne Mui, offer visitors insights into German wines without prior registration

Degustation booth

At the degustation booth in front of the pavilion, visitors can sample a representative selection of wines from all German participants.

 

 

Thursday, 7 Nov

Friday, 8 Nov

Saturday, 9 Nov

13:00

 

New wine trends from Germany

Understanding the German wine classification

Understanding the German wine classification

15:00

Spätburgunder –
Red Star

Spätburgunder –
Red Star

New wine trends from Germany

17:00

Perfectly Riesling

Perfectly Riesling

 

Additional information

  • Online catalogue of German Exhibitors

  • Guided Tastings

    Download file
  • German Exhibitors

    Download file

Contact persons