German wineries at the Hong Kong International Wine & Spirits Fair 2024
The German wine industry is gearing up for a strong show at the upcoming Hong Kong International Wine & Spirits Fair, taking place from November 7-9, 2024, at the Hong Kong Convention and Exhibition Centre. This premier event serves as a vital platform for international businesses to promote their wine products in the thriving Asian market.
Highlights in the German pavilion
The German Pavilion, organized by the Federal Ministry of Food and Agriculture (BMEL), will feature 13 exhibitors showcasing the finest German wines. This collective presentation underscores Germany's commitment to expanding its presence in the Asian wine market.
Hong Kong as a Gateway serves as a strategic entry point for German wines into the diverse and rapidly growing Asian market. As the fair approaches, German wineries are poised to leverage this opportunity to strengthen their position in the Asian market, showcasing the quality and diversity of German wines to a discerning international audience.
Guided tastings
The German Wine Institute (Wines of Germany) will host an engaging program at Hall 3E, Booth A18, featuring sessions on new trends, wine classification, and specific varietals like Spätburgunder (Pinot Noir) and Riesling. These 30-minute sessions, led by certified German wine educator Corinne Mui, offer visitors insights into German wines without prior registration
Degustation booth
At the degustation booth in front of the pavilion, visitors can sample a representative selection of wines from all German participants.
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Thursday, 7 Nov |
Friday, 8 Nov |
Saturday, 9 Nov |
13:00
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New wine trends from Germany |
Understanding the German wine classification |
Understanding the German wine classification |
15:00 |
Spätburgunder – |
Spätburgunder – |
New wine trends from Germany |
17:00 |
Perfectly Riesling |
Perfectly Riesling |
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Additional information
Contact persons
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Manuela Liebchen