ProWein 2023: DWI Draws Positive Balance


"The German exhibitors and the DWI draw a positive balance from this year's ProWein," explains the managing director of the German Wine Institute (DWI) at the end of the trade fair.

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Prowein DWI-Stand 2023
Prowein DWI-Stand 2023

"At this year's ProWein, many exhibitors were able to consolidate and expand their international trade relationships," emphasizes Reule. In view of the challenging domestic market situation, the export business is becoming increasingly important for many producers.

The DWI presented "German Classics - The classics of the German wine-growing regions" to trade visitors. For this purpose, the regional wine advertising associations selected one or two types of wine that best represent their wine-growing region. From March 19th to 21st, a total of 20 regional classics from all 13 wine-growing regions were available for free tasting all day at the well-attended DWI stand. On the first two days of the fair, the collection was also presented in a moderated tasting.

Trade fair motto with high market relevance

For the DWI managing director, this year's motto for the well-attended trade fair was highly relevant to the market: "Regional classics create trust when buying wine and help to sharpen the profile of the individual winegrowing regions. In addition, regionality continues to play a major role in consumers' buying behaviour." Furthermore, the head of the DWI emphasises: "The grape varieties presented are our strengths and thus set Germany apart from the international competition."

In line with the "Classics", the "Dream Team Riesling and Pinot Noir" was presented at the first two days of the fair. Another current tasting theme on all three days of the fair was the new, sustainable, fungus-resistant grape varieties, known in Germany as the PiWis. "Love the wine you're with" was the motto once a day when the young winemakers of Generation Riesling invited visitors to the DWI stand for tastings.

The tastings were hosted by German Wine Queen Katrin Lang and the two German Wine Princesses Juliane Schäfer and Luise Böhme in turn.

Eighth ProWein appearance by Generation Riesling

For the eighth time, the DWI was organising a joint presentation for Generation Riesling in the immediate vicinity. From the world's largest organisation of young wine producers, ten members from eight wine-growing regions presented their latest wine collections. Numerous wine enthusiasts accepted the invitation from Generation Riesling to a relaxed conclusion to the trade fair with an evening snack under the motto "Don't mess with my wine - Abendbrot with Generation Riesling" on the Monday of the trade fair.

Weingut Max Jäck; Baden;

Winzerhof Nagel, Franken;

Weingut Philipps-Mühle; Mittelrhein;

Weingut Carlo Schmitt, Mosel;

Weingut Schömehl, Nahe;

Weingut Hauer, Pfalz;

Weingut WoW by Wolfgang Bender; Pfalz;

Weingut Becker; Rheinhessen;

Weingut Reis & Luff; Rheinhessen;

Hendriks Wein; Württemberg/Bodensee;



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