Germany's Wine Ambassadors say Thank You
The 76th German Winequeen Charlotte Weihl and the two German Wine Princesses Katharina Gräff and Julia Lambrich take stock; a year for and with German wine lies behind them. Read here what the three official representatives of the entire sector have experienced.
From masterclasses to wine tastings, trade fair visits, press trips, and wine policy events, to customer evenings in food retail stores and countless wine festivals - our tasks were incredibly varied.
Link between the wine sector, consumers, and politics
We took every opportunity to introduce the audience to the strengths of our wines. In doing so, we championed women's empowerment, sustainability, and modernity, treated everyone as equals, and
inspired young people in particular to take an interest in our cultural heritage. Because this office is much
more than just representation - it is a link between the wine industry, consumers,
and politics.
Reach beyond industry and national borders
We have not only promoted German wine domestically, but also made it more visible internationally. Katharina traveled to Denmark, among other places, an important market that is particularly receptive to German wines. During her participation in the Cool Climate Wine Summit in Copenhagen and the Tyskevindage, she presented fresh, precise, and clear wines with a special focus on our traditional
grape varieties, which impressed all guests with their expressiveness and finesse.
Julia visited Wine Paris, one of the most important international wine fairs, where she presented the diversity and special features of our 13 wine regions to an expert audience from all over the world. She also accompanied a press group to the Mosel, Mittelrhein, and Rheingau wine-growing regions to give journalists an insight into the local winegrowing tradition. Julia also supported the DWI beyond “royal channels” in its global social media work.
German Winequeen in Paris, Warsaw, Copenhagen, Tokyo
Charlotte traveled to Paris with Rhineland-Palatinate's Minister of Viticulture Daniela Schmitt and Federal Minister of Defense Boris Pistorius to speak at an Embassy reception about the importance of viticulture for the cultural landscape. In Poland, a key market with growing interest in high-quality German wines, she held a masterclass at Riesling, Pinot & Co in Warsaw. In Copenhagen, she gave a lecture on wine tourism, and in Tokyo and Osaka, she inspired the trade audience at ProWein and Expo for our wines.
Strong together – achieving great things together
“We stand for German wine” – the motto we chose for our entire 2024/25 term was brought to life throughout the year. This solidarity with our girls was particularly noticeable at our wine event in aid of the Wine Saves Life e.V. initiative, which we as the German Wine Royalty Trio patronaged for a year. At the Big Bottle Party, we were able to combine special wine moments with a good cause: at the Dillmann winery in the Rheingau, we opened large bottles – magnums from all 13 wine-growing regions – together with our candidate vintage. Thanks to the tremendous support of our class, donations from wine producers, and everyone involved, we were able to raise a considerable amount for the Wine Saves Life initiative. It was moving proof that our industry can achieve great things when we work together. The event was organized by the Rheingau Wine Association and the Rheingau Wine Region.
VITÆVINO – Defend Wine Culture and Conviviality
The VITÆVINO initiative was a constant companion during our year in office. Its goal is to preserve and promote German wine culture. Because wine is much more than just a product—it is a cultural asset, a symbol of identity, an economic factor, and it shapes landscapes as well as lifestyles. In many regions, it is at the heart of the local economy, closely intertwined with gastronomy, the hotel industry, tourism, and numerous other sectors. We took every opportunity to talk about VITÆVINO, explained the background, promoted it on social media, and developed creative formats to increase its reach. It was very important to us to make it clear that caring for and preserving our wine-growing landscapes also means securing jobs and preserving regional culture.
Touring Germany – 13 Wine Regions in Focus
Another highlight of our year was the joint trip through all 13
wine-growing regions. Read about our experiences in the foreword to this PDF booklet (German language).
We would like to say THANK YOU
We would like to take this opportunity to express our heartfelt thanks to all the people who have accompanied and supported us this year. Thank you to our families and friends, who have always given us their support.
Thank you Thanks to our class, our girls, who have always supported us. Special thanks go to our wine-growing regions of the Palatinate, Middle Rhine, and Nahe, but also to all
other regions that have placed their trust in us. We would also like to thank The German Wine Institute's DWI-Team for always being open to our ideas and for their valuable support. Thank you to everyone who has accompanied and enriched our journey.
We wish the new class all the best. We are convinced that they too will represent German wine excellently and continue to develop the office with expertise, modernity, and personality.
Thank you for everything! GOOD BYE GALLERY
Yours, Charlotte, Julia, and Katharina
76th German Wine Queen and Wine Princesses
Additional information
Contact persons
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Frank Schulz
Head of communication department
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Ina Becker
Social Media Manager