Vivino scans for German wines above average
German wines are enjoying a surge in global attention. According to new data from Vivino, the world's largest online wine community and wine app, the global share of scans for German wines rose above average compared to other European competitors.
App data from 72 million users worldwide
In year-on-year figures Wines of Germany scans increased by 5.69 percent compared to an average European growth in scans of 4.40 percent
These insights, based on user behavior from Vivino's 72 million users worldwide, indicate growing international interest in German wines, particularly in key markets such as Denmark, Poland, and China.
Increasing demand of German wine
The Vivino data supports broader trends seen in market reports and keyword search statistics published by the German Wine Institute, all pointing toward increasing demand and exports of German wine.
Background:
Vivino is the world’s most downloaded wine app and the largest online wine community, with over 72 million users globally. The platform lets users scan, rate, review, and purchase wines while receiving personalized recommendations based on their taste preferences.
To help wineries stand out in a competitive market, Vivino offers a brand partnership program that boosts visibility and engagement. Partner wineries can elevate their profiles with storytelling tools that shape how their wines are perceived by Vivino users. With many consumers using the app in real time to make purchase decisions in stores and restaurants, a strong presence on Vivino can enhance brand perception and drive more favorable ratings and reviews.
Wineries interested in partnering with Vivino can contact Astrid Gudmand at astrid(at)vivino.com for more information.
The German Wine Institute – better known as ‘Wines of Germany’ – is the central communication and marketing organization of the German wine industry and represents cellars, co-operatives and individual estate owners alike.
Contact persons
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Frank Schulz
Head of communication department