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DWI draws a positive conclusion from ProWein 2025

19.03.25

This year's ProWein focus “White Pinot Paradise – Burgunderwunder Deutschland“ by the German Wine Institute (DWI) met with great interest from both trade visitors and the media.

  • Press releases
DWI-ProWein trade fair stand: Interested audience at the Generation Riesling wine tasting.
DWI-ProWein trade fair stand: Interested audience at the Generation Riesling wine tasting.

During the three days of the fair, numerous trade visitors took the opportunity to taste the exciting collection of Pinot Blanc and Pinot Gris wines on show. In doing so, the DWI wanted to demonstrate both the diversity and international competitiveness of domestic white Pinot wines.

In addition, other events such as moderated tastings of Pinot sparkling wines and red Pinot wines or the presentation of Generation Riesling members attracted the trade fair audience.

ProWein press conference at the DWI stand

The well-attended press conference organised by Messe Düsseldorf at the DWI stand was a premiere. In this context, DWI Managing Director Monika Reule reported on current consumer trends and export developments as well as on possible consequences of the threatened US penalties. Afterwards, Marius Berlemann, Managing Director of Messe Düsseldorf and Peter Schmitz, Director ProWein, presented the key figures and highlights of the wine fair. Andreas Brokemper, CEO of Henkell Freixenet, answered questions from the media, especially on the topic of non-alcoholic wines and sparkling wines.

Awards and prizes

On the opening day of ProWein, the DWI honoured the best Pinot Blanc, Pinot Gris and Chardonnay from its collection, which were selected from over 300 wines.

On 17 March, the association of German-speaking wine journalists „Weinfeder e.V.“ honoured DWI Managing Director Monika Reule as „Wine Personality of the Year“ and also awarded the „German Wine Critics' Prize“ to the German Wine Institute.

German exhibitors very satisfied

Against the backdrop of a tense market environment, German exhibitors were very satisfied with this year's ProWein. According to DWI, with their wide range of fresh white and rosé wines, they particularly benefited from the global demand for these types of wine, which was reflected in the large number of visitors in the German halls. 

More information on the awards:

DWI honours best Pinot wines

Awards for DWI Managing Director Monika Reule and the German Wine Institute

 

 

  • ProWein press conference at the DWI trade fair stand: from left to right Christiane Schorn, Press Officer Messe Düsseldorf; Marius Berlemann, Managing Director ProWein; Peter Schmitz, Director ProWein; Monika Reule, DWI Managing Director; Dr. Andreas Brokemper, CEO Henkel Freixenet.
    ProWein press conference at the DWI trade fair stand: from left to right Christiane Schorn, Press Officer Messe Düsseldorf; Marius Berlemann, Managing Director ProWein; Peter Schmitz, Director ProWein; Monika Reule, DWI Managing Director; Dr. Andreas Brokemper, CEO Henkel Freixenet.
  • ProWein press conference at the DWI stand: DWI Managing Director Monika Reule answers questions about the latest export figures. From left to right: Peter Schmitz, Director ProWein Monika Reule, DWI Managing Director; Dr. Andreas Brokemper, CEO Henkell Freixenet.
    ProWein press conference at the DWI stand: DWI Managing Director Monika Reule answers questions about the latest export figures. From left to right: Peter Schmitz, Director ProWein Monika Reule, DWI Managing Director; Dr. Andreas Brokemper, CEO Henkell Freixenet.
  • Großes Medieninteresse zur ProWein-Pressekonferenz am DWI-Messestand.
    Großes Medieninteresse zur ProWein-Pressekonferenz am DWI-Messestand.
  • Love the wine you're with: Members of Generation Riesling present their wines at the DWI Prowein stand. The German Wine Queen Charlotte Weihl and Kevin Rüdlin, Weingut Rüdlin talking about wine.
    Love the wine you're with: Members of Generation Riesling present their wines at the DWI Prowein stand. The German Wine Queen Charlotte Weihl and Kevin Rüdlin, Weingut Rüdlin talking about wine.
  • The moderated wine tastings at the DWI-ProWein stand are well attended.
    The moderated wine tastings at the DWI-ProWein stand are well attended.
  • White Pinot Paradise - Preisverleihung am DWI Stand. (v.l.n.r.) Stefan Schindler, Marketing-Chef, DWI; Charlotte Weihl, Deutsche Weinkönigin; Stefan Braunewell, Christian Braunewell, Weingut Braunewell; Markus Pfaffmann, Weingut Wageck, Philipp zu Neipperg, Weingut Graf Neipperg; Monika Reule, Geschäftsführerin DWI, Florian Koch, Leiter Ressort Aus- und Weiterbildung, DWI.
    White Pinot Paradise - Preisverleihung am DWI Stand. (v.l.n.r.) Stefan Schindler, Marketing-Chef, DWI; Charlotte Weihl, Deutsche Weinkönigin; Stefan Braunewell, Christian Braunewell, Weingut Braunewell; Markus Pfaffmann, Weingut Wageck, Philipp zu Neipperg, Weingut Graf Neipperg; Monika Reule, Geschäftsführerin DWI, Florian Koch, Leiter Ressort Aus- und Weiterbildung, DWI.
  • Delegation from the Rhineland-Palatinate Ministry of Viticulture at the DWI Prowein stand: from left to right: Marius Berlemann, Managing Director Messe Düsseldorf; Steffen Schindler, Head of Marketing DWI; Andy Becht, State Secretary at MWVLW.
    Delegation from the Rhineland-Palatinate Ministry of Viticulture at the DWI Prowein stand: from left to right: Marius Berlemann, Managing Director Messe Düsseldorf; Steffen Schindler, Head of Marketing DWI; Andy Becht, State Secretary at MWVLW.
  • Weinfeder e.V. honours DWI Managing Director Monika Reule as "Wine Personality of the Year 2025". This year's Wine Critics' Award goes to the DWI. (from left to right: Werner Eckert - former SWR editor, Wolfgang Junglas - Weinfeder e.V., Frank Schulz - Head of Communications DWI; Monika Reule - Managing Director DWI; Holger Wienpahl - SWR)
    Weinfeder e.V. honours DWI Managing Director Monika Reule as "Wine Personality of the Year 2025". This year's Wine Critics' Award goes to the DWI. (from left to right: Werner Eckert - former SWR editor, Wolfgang Junglas - Weinfeder e.V., Frank Schulz - Head of Communications DWI; Monika Reule - Managing Director DWI; Holger Wienpahl - SWR)
  • Alain and Gisela Jacobs, Wines of Germany office in the Netherlands, were honored for their successful 30-year collaboration with the DWI.
    Alain and Gisela Jacobs, Wines of Germany office in the Netherlands, were honored for their successful 30-year collaboration with the DWI.
  • Well attended: Generation Riesling at Prowein 2025.
    Well attended: Generation Riesling at Prowein 2025.
  • Großes Interesse der Weinmajestäten aus den Gebieten am DWI-ProWein-Stand.
    Großes Interesse der Weinmajestäten aus den Gebieten am DWI-ProWein-Stand.
  • Selection of white Pinot wines at the DWI Prowein stand. On the left, the three winning wines, which were awarded by the DWI in the categories Pinot Blanc, Pinot Gris and Chardonnay.
    Selection of white Pinot wines at the DWI Prowein stand. On the left, the three winning wines, which were awarded by the DWI in the categories Pinot Blanc, Pinot Gris and Chardonnay.

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