Wine exports to China increased
According to the Chinese customs authority, imports of German wines to Mainland China rose at an above-average rate last year. With an import volume of 4.7 million liters of wine and sparkling wine, Germany has moved up to sixth place among the most important wine importing countries in China.
In 2024, 8.3% more German wine was imported into Mainland China compared to the previous year. The total value of wine imports amounted to 26 million US dollars, which corresponds to an increase of 8.5% compared to the previous year. In terms of the value of Chinese wine imports, Germany is in eighth place in the country ranking.
White wine enjoys growing popularity
The increases reflect the growth trend of white wines and Riesling in particular on the Chinese market. In recent years, the consumption preferences of Chinese wine consumers have increasingly shifted from red wine to white wine - industry experts speak of a doubling of the white wine market share from 10 percent to almost 20 percent . White wine has become the mainstay of sales, particularly in the price range below 300 RMB (approx. 39 euros).
Riesling impresses
In China, Riesling wines with a slight sweetness have found many new wine lovers. Young Chinese women in particular are enthusiastic about the freshness and elegance of the wines and their low alcohol content. These characteristics also make Riesling an excellent accompaniment to Chinese cuisine. Another competitive advantage of Riesling is the variety of flavors from dry to noble sweet,
German wines in the Chinese trade
German Riesling has developed very well in both stationary retail and online sales in China. In supermarket chains such as Sam's Club and ALDI, German Riesling has become the best-selling product in the white wine category. The wine team at METRO China also confirmed the growth trend of German Riesling last year.
Wines of Germany China, which has been looking after the Chinese wine market on behalf of the DWI for ten years now, emphasizes that the success of German wine in China is no coincidence. It is based on the interplay of changing consumer trends and an effective marketing strategy, as well as the high-quality products of German wine producers.
DWI Special Prize 2025 follows the trend
The “Kabi style” is a unique selling point for German wines and is not only trending internationally, but also in Germany. For this reason, the DWI is honoring fruity white wines with a moderate alcohol content this year.
Market info online seminar China
In its online market information seminar on China, the DWI offers interested wine producers information on the special features and entry opportunities in the Chinese wine market. Experienced wine exporters and importers as well as WoG China will guide through the free one-hour event and answer questions about the market situation in China.
February 20: Market Info Online CHINA - 09:00 a.m.
(To register, click on the link below)
Contact persons
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Manuela Liebchen