Wines of Germany's media reach continues to rise

The following factors contributed to the overall result of 13,100 press publications - print and online - in 2024:

• The DWI is being referenced more and more frequently, not only by TV stations and print publications but also by high-reach freemailers such as GMX, web .de and MSN.
• Calls without an advertising budget continued to increase (so-called “earned media”). This indicates that informational added value is well received by the readership.
• Social media and search engines also referred more frequently to DWI content.
• Cross-media access around the election of the German Wine Queen increased once again.
• Among the top 10 contents of the DWI pages are wine-growing regions (origin), grape varieties, wine producer search, tourism, event database and seasonal information.

Overall, the media performance 2024 increases the visibility and relevance of Germany's wine industry in the news competition of daily topics. "This is a good development in view of the numerous challenges that the sector is currently facing, even if media successes cannot solve individual, operational problems in the global cut-throat market immediately and ad hoc. In any case, it improves the chance of being noticed and raises awareness among business partners, politicians and society," says Frank Schulz, Head of Communications at the DWI.