Charlotte Weihl 100 days in office

New marketing strategies, new markets

Charlotte Weihl sees creative marketing strategies and the development of new markets - including non-alcoholic wines. The German Winequeen, the industry's most important ambassador worldwide, makes German wine better known at home and abroad.

“I want to reach young people in particular, especially those outside the 13 German wine-growing regions, with my work for wine culture,” says Weihl. As a team player, she appreciates the cooperation with the German Wine Princesses Katharina Gräff and Julia Lambrich as well as the dialogue within the wine industry, which she would like to promote.

Many challenges in the year in office

Charlotte finds her work as the official representative of around 15,000 German winegrowers “challenging and exciting" alike. Many events and encounters have made for a coining time overall, says the German Winequeen, summarizing what she has experienced so far.

Men as candidates - sign of diversity and modernity

Weihl finds it encouraging that men will also take part in future annual elections for the wine crown. "The office appeals to everyone who is passionate about wine, culture and representing our wine-growing regions - regardless of gender."

With male AND female candidates, the office will become more diverse and modern, just like the German wine scene. "Men and women bring different perspectives and strengths that complement the office in new, enriching ways," says Charlotte Weihl.