Paula Löber is Germany's 78th Winequeen

Kathrin Knierim (Rheinhessen) and Natalie Schäfter (Württemberg) complete the trio of German Wine Queens as German Wine Princesses.

"Was that really my name that was just called?" asked a completely overwhelmed and visibly moved Paula Löber immediately after her election. "As German Wine Queen, I want to inspire young adults in particular to appreciate our wines and help them gain more visibility. I want to show people that the wines from our regions are a special cultural asset and promise authentic enjoyment," explained the expert.

For the second time in the history of the German Wine Queen election, she brought the title to the northernmost wine-growing region. She is overjoyed to be able to travel the world for a year as an ambassador for the German wine industry. At the same time, she sees herself as part of a strong team: "I'm really looking forward to working with Kathrin Knierim and Natalie Schäfter to win over many people to our wines," emphasizes Paula Löber.

DWI Managing Director Melanie Broyé-Engelkes congratulated the new German Wine Queens after their election and stated: “With this new generation of queens, we have three strong personalities who can competently represent German wine both at home and abroad. I am very much looking forward to working with them.”

Confident on Stage

Whether individually or as a team, the five finalists impressed at the grand finale with their eloquence, expertise, and authenticity. In the varied and interactive tasks, they demonstrated quick wit, spontaneity, and a keen sense for the diverse situations on stage.

During a blind wine tasting, the contestants had to identify the grape variety and correctly assign the wine to its region of origin within 45 seconds. SWR presenter Holger Wienpahl guided the candidates through the evening with his usual motivating style.

Jury as well as audience vote mobile

The first highlight of the evening came when the approximately 70-member expert jury selected the three candidates who would definitely wear a German Wine Crown. From this trio, the audience in the hall and watching on television, together with the jury, then chose the new German Wine Queen. Before the decisive vote, the three wine queens were given another opportunity to win over the voters, both in a quiz and with a personal speech.

The great Moment

Amidst enthusiastic applause, Melanie Broyé-Engelkes finally announced the eagerly awaited results of the public vote. Then, under a flurry of camera flashes, the outgoing wine queens Anna Zenz, Katja Simon, and Emma Meinhardt crowned their successors.

A Year Dedicated to the Wine Industry

As German Wine Queens, the newly elected representatives will attend approximately 200 events at home and abroad on behalf of the German Wine Institute (DWI) for one year. These include professional and public events, trade fairs, receptions, and wine policy meetings, where their expertise as ambassadors for the German wine industry will be in demand.