Non-alcoholic wines increasingly popular

In terms of sales and turnover, this wine category also recorded a significant increase of 25 per cent over the same period. Its share of total wine market sales has now reached around two per cent.

Consumer interest in non-alcoholic wines can also be seen in how often they are repurchased by households. According to NielsenIQ, 65 per cent of households that bought non-alcoholic wine last year purchased it again.

Improved quality driven by new technologies

The DWI attributes this trend to both a broader product range and improved wine quality. Through the use of new technologies and process optimisations, the taste of non-alcoholic wines and sparkling wines has developed very positively in recent years, explained DWI Managing Director Melanie Broyé-Engelkes.

Supply is also expanding among producers

Responding to the growing demand, wineries, cooperatives, and wine cellars in Germany significantly expanded their range of non-alcoholic wines last year.

As part of the Geisenheim sales analysis, which examined a group of 506 wineries, one in three businesses reported offering non-alcoholic wines in their portfolio in 2025. This represents an increase of 37 percent compared with the previous year. Sales of non-alcoholic wines among these producers rose by 61 percent.