Clink Different - US Marketing Campaign Wraps Up with Strong Results

The campaign, launched in 2019 and extended by three years in 2023, received total funding of around €14 million.

Wine & Food Festivals, activities in retail and gastronomy 

Numerous initiatives significantly increased awareness and improved the image of Bordeaux and German wines throughout the campaign period.
Over the past three years, 15 festivals attracted around 18,000 visitors, who showed great enthusiasm for the wines presented and took the opportunity to learn more about the regions of origin and their producers. Tastings in retail stores convinced more than 90,000 customers of the quality of the wines, often directly influencing purchasing decisions. During the Restaurant Weeks in over 480 participating establishments, dedicated sommeliers introduced guests to the diversity of Bordeaux and German wines.

Strong Digital Presence

The Clink Different website played a central role in promoting campaign activities, providing event information and supporting the organization of Restaurant Weeks. In addition, blog series featuring winemaker portraits, interviews with sommeliers and influencers, and articles on lesser-known wine regions ensured a steady stream of fresh content. These measures not only achieved high reach on social media but also strengthened the campaign’s digital presence in the long term.